At EWM.asia, we give technology a facelift. 
Treat your Contact Form with respect!
Does your website have one?
What does it look like? Does it say ‘Contact us’? Is it on your homepage? Can you get there in one click? What information does it retrieve for you? Is there a reward for anyone who clicks ‘Send’? What happens when someone does click – do they get an acknowledgement, get redirected somewhere relevant, get a ‘thank you’ note, get some follow-up letter, get confused whether it was sent at all??
Treated right, your Contact Form can be your champion leads generator!
In fact, it should be – it is the grandmother of all landing pages! Unless you need someone to hit the ‘Buy’ button, arguably the most important button on a website is the ‘Send’ button on your Contact Form. Someone clicks ‘Send’, and you get a lead from where you can deploy your whole marketing apparatus towards a successful conversion. Grandmothers should never be neglected.
High visitor traffic is not going to help your bottomline if there are no conversions (ie. no sales).
Urge your visitors to the conversion stable – it’s imperative.
Tell Me Why!
As to the ‘why’, you need to ask yourself “why should visitors contact you in the first place?”. Give them a reason, a hundred reasons – throw in some incentives if you have to, you need your visitors to interact with your site! Done right, you’ll have them hook, line and sinker. Done to perfection, you have them coming back for more and or referring others!
And how do i do that?
As to the ‘how’, here’s what needs to be done.
- Firstly, decide what information you want to get from your visitors. By the way, you are not restricted to one Contact Form – so you can always have a simple short Form for quick entry and another to retreive more detailed information depending on your needs.
- Second, strategize where the Form(s) should be on your site. The link to it must be clearly visible. By default, there should at least be a ‘contact us’ link in your main navigation menu (graphic optional, text a must).
- Third, use every conceivable method to make it ultra-convenient for your visitors to click on a ‘contact us’ link anytime, anywhere on your site when they want to. Commonly used hooks are hyperlinked text in sentences leading to your Contact Form page – for example, “for more details, click here“. Banners or other display graphics (advertising your product or service) can also be hyperlinked. Popups on exit may also be useful to remind visitors of an offer or opportunity they should not be missing out on and draw them to the Contact page one last time before they leave your site.
cc.Me! iMarketing module – by EWM.asia
The good news is you can just sit back and relax when you adopt our ‘no visitor left behind‘ Contact Form master makeover service – better known as our cc.Me! iMarketing module.
Our ‘no visitor left behind’ Contact Form master makeover service will help transform your site’s ‘point of contact’ into a veritable source of potential leads! This module is another one of our recommended trio of ‘must-haves’ to enhance conversions on your site. There’s no exception – you need this!
Our cc.Me! module includes:
- 1. A quick analysis of your site layout and navigation links to decide how best to structure your ‘contact us’ link and landing page. Unless you are also doing a site makeover, there will be minimal changes to your site layout. The mission is to optimize your point of contact for easy access.
- 2. Constructing a suitable Contact Form* for your site, including, where appropriate, a short Enquiry Form as a Quick Contact Utility (QCU) Form for visitors that are in a hurry!
*limited to 10 fields; can upgrade anytime. - 3. Creating all the links and hooks we deem necessary to draw visitors to your Contact Form page. This may include a CTA banner, injection of hyperlinked text phrases, exit popup page, display Ad tile, and a host of other useful options.
The result is a highly channelled ‘leads capture’ manoevre with your Contact Form as the operative landing page. Now we are talking LEADS and CONVERSIONS!
What are you waiting for? Energize your site’s Point of Contact for a most effective web presence! Give your visitors every reason to contact you AND refer others whilst they are at it!
Next up,
: Call-To-Action Magnets : – by EWM.asia
To complete your pro-active ‘leads capture’ strategy, you MOST CERTAINLY NEED TO DO THIS – inundate your site with a veritable array of Call-To-Action (CTA) MAGNETS that leave your visitors with no choice but to interact with you, your product or service! The third and strategically the most effective in our phenomenal triad of MUST-HAVES for any site! Think SALES!