At EWM.asia, we give technology a facelift. 
We know what magnets do, what is a “CTA“?
A Call-To-Action is simply that – elements on a page calling out to your visitors to act on information in your site, usually it’s to make contact with you, enquire about a product or service or outrightly buy one – and when they do, you have what is called a successful “conversion”. CTAs help funnel visitor traffic to desired ends exponentially increasing conversions on your site.
Call-To-Action Magnets
- by EWM.asia
The objective of having CTA magnets is to reduce the ‘blur’ time your visitors may experience while browsing verbose content.
Instead, bring them to focus on what’s important (for you and for them) and have them act on it!
Magnets kind of have that power. Unleash them on site!
Imagine a homepage with rows and rows of information interspersed with lovely graphics – then what? After a few precious seconds, your visitors will begin to wander off elsewhere often without any further interaction at your site.
UNLESS there’s a reason to stay and a call to act on something! So give them one reason, give them many to hang around and actually do what you expect or want them to. Entice your visitors to act.
Whether it’s just making contact with you by clicking on a link or filling up a survey form for your sales team to follow up on or hitting that ‘Buy’ button, CTA magnets pump up the ante when it comes to getting more landing page conversions!
Obvious real life examples are billboards shouting advertisements that draw your attention to a product or service or TV ads with naggy jingles offering discounts or big SALE signs in shop windows – making you readily part with your time and or money in some way!
So how do we achieve this on a website?
The usual advertising strategies apply adapted for use on the internet.
Way back, there were ‘banners’ (of course we still have those) and gawky animated text blinking at you eternally! Times have changed. Modern web design has improved the user experience over the years in part due to corresponding improvements in processing power, disposable bandwidth, innovative scripting and the advent of mobile devices. Pages load faster, more people have online access, and more businesses have come online.
With increase in demand comes increased competition. Site owners now more than ever have to compete for user traffic across the entire spectrum of online citizens.
Having valiantly fought the battle for visitors, it would be a real shame if your visitors did nothing more than look and move on. No more. Inundate your website with CTA magnets that will secure you the conversions you desire. Make your visitors take action. Get that sale, that contact lead, that effervescent ‘tell me more’ next step – make it a done deal!
Use our “CTA Magnetizer” iMarketing module to make a positive difference to your bottomline!
Here’s what we’ll do:
- 1. Analyse your site content for indicative calls-to-action which can and should be made prominent, including those we think will serve your current objectives.
- 2. Structure an optimal number of CTAs (primary and secondary) for use on your site. Decide the types, extent of distribution and critical placements that will attract visitor attention and action.
- 3. Design clever CTA elements that mesh well with your content and the psychology of user experience (UX). We will customize graphics and text links to blend with your site’s existing theme and corporate identity.
- 4. Build or restructure a default landing page for post-action calls – an example would be a ‘Thank you’ page.
- 5. Integrate Google Analytics to track and report on click-throughs and conversions. You can log in to check your stats at any time.
- 6. Review and report on the success of the project at the end of a quarter (3 months period) with recommendations moving forward.
The above is just a brief outline of what it takes to produce an optimally integrated CTA site. There is no substitute for experience coupled with an astute knowledge of what works online. No two sites are the same but one thing is clear – CTA magnets will improve conversions for any site!
Magnetize your website today!
CALL TO ACTION all visitors to your site
so you can maximize the chances of them interacting with your content
ultimately leading to more conversions, more sales!
Next up,
Myth aside, there’s some SEO you need to do to get started. Learn more about our SEO JumpSuit, The Barebones SEO Kit that will arm your site with what Search Engines live for! Learn the unmythtakeable truth about SEO.
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