Did you know …?
Ok, we could have gone with ‘Zen and the Art of PageRank Maintenance‘ but mouthwash does have some fragrancy about it, don’t you think?
Fact of the matter is, folks are so caught up with getting found in search results that most are missing the forest for the trees. Picture this – you lost your key and can’t get into your house, what do you do? Assuming you don’t want to damage anything, you’d call the locksmith. The locksmith figures out your lock and proceeds to pick it and succeeds. Done, you are in.
And if the lock uses algorithms?
What if the lock mechanism uses algorithms? Things start to get blurry and you might need to try several locksmiths – hopefully, you get in before the next algorithmic change (aka the fearsome Google Dance)! In real life, you might just hammer down the door and fit a classic non-algo lock next time. The ‘not-so-good’ news is you can’t get rid of Google. Not that we want to.
The key to unlocking Google (or any other search mechanism) is not to look at the algorithm bit as an end in itself (this is the Zen part) but just a means to an end. You locked the door to keep intruders out – locks are not meant to keep out the owner or anyone with a right to get in. It matters not if it’s an algo-lock or not. The point is it’s your house! The lock is just a gadget, but it serves a purpose. So how do you get in?
Still on the lock analogy …
Google (search engines in general) just wants to play fair and since it cannot tell for sure if your website is THE one the searcher is looking for, it has to make an educated guess – with the help of presumably quite advanced algorithms … just like your lock does not know who you are, unless of course it uses face-recognition technology but we’ll be digressing.
So forget about ‘pleasing’ the likes of Google, get your house in order and make your website the most recognizable one there is on the planet for what you want it to represent. Take back the forest. Leave duplicate keys everywhere – in your car, with your neighbours, under your trusted flower pot – the lock is not the issue, the keys are.
No, not if they’ll fit the lock but whether you can find them. Once you have the right set of keys, you just need to make them visible to you and in the case of doing business online, visible to your target customers so they feel welcome in your house (your online business presence)!
Not convinced? We hear ‘Zen and the Art of PageRank Maintenance‘ is an equally good read
Seriously …
If you have read this far, you are in luck! We can provide you with a set of keys optimized for visibility to you and your loved ones (your valued customers). All you need to do is to prepare for that house-warming party and get ready for some hefty conversions (read sales).
For clarity, the ‘house’ is your website or online business presence (whichever fits), the keys are a set of lead generating (and nurturing) tools set to keep visitors on your site asking for more! Forget about the lock. Just adopt our triad of ‘iMarketing modules’ (see below) and pump up your conversions! Do one, do all three in a single Surge – the aim is to make your online presence more productive without having to worry too much about how Google works!
What does a Site Surge do for you?
Our Site Surge initiative is actually a compendium of 3 iMarketing modules – absolute must-haves for any site doing business online! You can opt to do one at a time depending on the state of your online presence or do the Surge and cover all bases at once! Having the right dose of each builds your site a rampart against the competition as you cleverly carve your way up the rankings!
To decide how much you need done, if at all, contact us for a no-obligation FREE evaluation. We will provide you with a preliminary report within three business days. You can then decide what you want to do next.
OUR SITE SURGE SYNTHESIZER
This is our Optimus Prime – a suite of 3 must-haves every business online should incorporate for a profitable web presence! Click on a Tab below for details or hit the “Surge my Site” button now to claim your time-limited bonus offer of a whooping $300 off the already discounted price for our 3-in-1 Site Surge Synthesizer program. We simply don’t want you to miss out on a good thing!
Please know that there are limited packs on sale per month – this is not a digital download or quick fix gizmo – we need to do some work on your site to get it up to task! Once optimally transformed, your site will be ready to compete. At what rate, will depend on the ambit of your objectives and how extensive your online marketing plans. Make hay while the sun shines!

Myth aside, there’s some SEO you need to do to get started. Learn more about our SEO JumpSuit, The Barebones SEO Kit that will arm your site with what Search Engines live for! Learn the unmythtakeable truth about SEO. It’s the first in our trilogy of MUST-HAVES to build a formidable web presence. Don’t just settle for a website, build a web presence!
Your Contact Form is your champion leads generator! Think about it … short of dialing your number (could be expensive) or looking around for your email address, how else can your potential customer contact you? It’s time to energize your website’s Point of Contact for a more effective web presence!
To complete your pro-active ‘leads capture’ strategy, you MOST CERTAINLY NEED TO DO THIS – inundate your site with a veritable array of Call-To-Action (CTA) MAGNETS that leave your visitors with no choice but to interact with you, your products and services! More CONVERSIONS, more SALES > > > Act NOW!