Corporate Branding
What is your online NEXUS?
What’s the first thing visitors see when they access your site? Very quickly, as we surf the net for information and come upon a site of interest, the first things that appeal to us are the general site layout, the leading words (name, title, topic, etc.) and we somehow descend on the logo … even for an infinitesimal moment!
From there, we subconsciously decide the merits of whether to go on reading, or not. Don’t need to reinvent the wheel, most of the money is in media, notably advertising – where Creative Direction is key. Why, because that’s how it works. First impressions count – everything else depends on how clever your site keeps your visitor interested and interactive.
You need a logo and a theme that threads your pages together so visitors stay focussed. You don’t want them distracted by elements that may have nothing to do with the content you spent time putting together. Here alone branding serves a dual purpose – appeal to your visitors and keep them from straying. You can’t have people liking a brand and sticking to one (BRAND LOYALTY) if there’s not much hint of a brand to begin with. Give your customers something iconic to refer to, imprint it in their minds, make it easy for them to talk about it to others – having a slogan or tagline might help.
With the right creative, even your CORPORATE MESSAGE or mission statement can be gleaned off your CORPORATE LOGO alone if expertly designed. Your CORPORATE THEME threads all these together – have the colors, the font, the shapes and the copywriting on all your office, sales and marketing material – your business card, letterheads, email signature, brochures, media kit, display ads, wrappers … the whole gamut.
At what cost?
The good news is we can do your CORPORATE LOGO for as low as $199! You think that’s lowly priced, how about we design your Business Card, Letterhead and Email Signature for just $333? Simply browse through this site and our Portfolio to see what we have done and you can rest assured that our creative team is top notch. Go for it before we change our minds and starting charging lots more!